Costs to promote products & services using traditional channels where one pays per click, continue to escalate daily.Affiliate marketing is a form of online marketing where a company promotes its products & services to consumers, while working directly with online traffic providers to bypass typical online marketing platforms.
In return, this allows the company to choose how they want to reward online affiliates - and it doesn’t necessary have to be cost per click. Hence, performance-based online marketing.
Online market research, studies consumer preferences, motivations, and buying behavior of targeted customers through direct measurable observations. Insights are gained to create better products and services by using online surveys, and various web analytical tools and techniques.These days, over 30M South Africans are connected to the internet by means of mobile and traditional computer devices, allowing online market research be the cheapest and most effective way to conduct quantitative studies and gain deeper insights into consumer preferences, motivations, and buying behavior.